Broker Check
Jose M Borro II
Jose M Borro II
AirMar Wealth Management Financial Planner
https://www.prudential.com/advisor/jose-borro (561) 206-5366

Jose M. Borro II, CPFA®
Founder, AirMar Wealth Management

Born and raised in Naples, Florida, Jose is the son of Cuban immigrants whose sacrifices shaped his values: freedom, family, and opportunity. That legacy is the heart of everything we do at AirMar.

After more than a decade in the financial industry, Jose founded AirMar Wealth Management to offer something often missing in finance—human advice, grounded in trust, values, and lived experience. Every strategy we create is designed around one central truth: your life comes first.

When he’s not helping clients shape their futures, Jose is enjoying his own—boating along the Atlantic with his wife Lauren, adventuring with their son Judah, and soaking in the Florida lifestyle that inspires the AirMar name.

Licenses & Credentials:

  • FINRA Series 7 & 66 held with LPL Enterprise
  • Florida 2-15 Life, Health & Variable Annuity License
  • Certified Plan Fiduciary Advisor (CPFA®)
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The Three Keys to a Great Password

Lifestyle
A great password is often the only thing standing between you and identity theft. But what makes a password really secure? Turns out, there are some important guidelines to follow to keep information safe. Read on for three smart tips.1. Know the latest security standards.The National Institute of Standards and Technology has established some new rules for setting more-secure passwords.MAKE YOUR PASSWORDS LONGER.Longer passwords are harder to decipher. Try using short phrases instead of just one word.AVOID PASSWORDS HINTS OR RESET QUESTIONS. Password hints aren’t all that effective and can actually make it easier to hack into your accounts.DON’T REPEAT THE SAME NUMBER OR LETTER.Something like “yessssss999” is much too easy for identity thieves to crack.DON’T USE COMMON IDENTIFIERS AS A PASSWORD.For example, if your name is Jane Smith and you’re setting up a Netflix account, don’t use “janesmith” or “Netflix” as your password.2.Don't use the same password more than once. By using the same password on multiple services, you are potentially giving hackers access to every service where you're using that password. This is like having a single key that opens your house, your, car, and your bank's safety deposit box. If someone steals that key, they can access everything you own. Always create different keys, or passwords, for separate accounts.3. Make use of a password manager. A password management tool is your greatest ally. These are programs or apps that will create unique passwords on each of your accounts and store them all for you in a single, secure location, so you'll never lose them again. They can also sync with multiple devices and auto-populate passwords whenever you need them, saving you a ton of time and trouble. The World Wide Web can be complicated, but setting secure passwords doesn't have to be. With a bit of effort, you can use smart practices to help keep all your accounts safe and secure. SOURCE: The National Institute of Standards and Technology, 2019

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