Broker Check
Jose M Borro II
Jose M Borro II
AirMar Wealth Management Financial Planner
https://www.prudential.com/advisor/jose-borro (561) 206-5366

Jose M. Borro II, CPFA®
Founder, AirMar Wealth Management

Born and raised in Naples, Florida, Jose is the son of Cuban immigrants whose sacrifices shaped his values: freedom, family, and opportunity. That legacy is the heart of everything we do at AirMar.

After more than a decade in the financial industry, Jose founded AirMar Wealth Management to offer something often missing in finance—human advice, grounded in trust, values, and lived experience. Every strategy we create is designed around one central truth: your life comes first.

When he’s not helping clients shape their futures, Jose is enjoying his own—boating along the Atlantic with his wife Lauren, adventuring with their son Judah, and soaking in the Florida lifestyle that inspires the AirMar name.

Licenses & Credentials:

  • FINRA Series 7 & 66 held with LPL Enterprise
  • Florida 2-15 Life, Health & Variable Annuity License
  • Certified Plan Fiduciary Advisor (CPFA®)
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The Threat of Identity Theft

Investment Read Time: 2 min

We've witnessed firsthand the effects of identity theft on individuals and families. These incidents underscore the need to consider a few proactive measures to help protect against this pervasive threat.

Let's examine some of the signs of identity theft and review some strategies that can help safeguard your personal information.

The Threat

Identity fraud claimed $47 billion in 2024, up from the prior year. Recognizing some of the signs of identity theft is crucial in potentially safeguarding personal information. Key indicators include unexpected bills or charges, inaccuracies in credit reports, and unauthorized account openings. Vigilance and proactive measures, such as placing fraud alerts, freezing credit reports, and promptly reporting suspicious activities, may be important in managing risks.1

Statistics

The financial repercussions of identity theft can extend far beyond the actual dollar amount of the loss, which averages $497 across all types of fraud. Victims often endure prolonged periods of stress and uncertainty. Moreover, the aftermath of identity theft can manifest in various forms, such as denial of new account applications, credit complications, and underreported incidents.2

Graph or illustration representing identity theft statistics

Steps to Take

Identity theft protection services offer valuable insights to combat fraud, including early detection of potential threats. By leveraging technology to monitor online platforms, these services empower individuals to manage their identities and limit fraudulent activities.

Further Steps Might Include:

  • Using security software on all of your digital devices.
  • Setting your phone apps to update automatically, potentially protecting against security threats.
  • Adopting multi-factor authentication on your devices.
  • Backing up all of your data to either an external hard drive or a cloud-based service.
Digital security and data protection concept

While the specter of identity theft looms large in today's digital landscape, adopting a proactive approach to protection is a first step. By staying informed, remaining vigilant, and investing in comprehensive identity theft prevention services, individuals can help fortify their defenses against this pervasive threat in an increasingly interconnected world.

1. AARP.org, March 25, 2025.
2. FTC.gov, August 26, 2025.

The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. It may not be used for the purpose of avoiding any federal tax penalties. Please consult legal or tax professionals for specific information regarding your individual situation. This material was developed and produced by FMG Suite to provide information on a topic that may be of interest. FMG Suite is not affiliated with the named broker-dealer, state- or SEC-registered investment advisory firm. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security. Copyright FMG Suite.

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