Broker Check
Jose M Borro II
Jose M Borro II
AirMar Wealth Management Financial Planner
https://www.prudential.com/advisor/jose-borro (561) 206-5366

Jose M. Borro II, CPFA®
Founder, AirMar Wealth Management

Born and raised in Naples, Florida, Jose is the son of Cuban immigrants whose sacrifices shaped his values: freedom, family, and opportunity. That legacy is the heart of everything we do at AirMar.

After more than a decade in the financial industry, Jose founded AirMar Wealth Management to offer something often missing in finance—human advice, grounded in trust, values, and lived experience. Every strategy we create is designed around one central truth: your life comes first.

When he’s not helping clients shape their futures, Jose is enjoying his own—boating along the Atlantic with his wife Lauren, adventuring with their son Judah, and soaking in the Florida lifestyle that inspires the AirMar name.

Licenses & Credentials:

  • FINRA Series 7 & 66 held with LPL Enterprise
  • Florida 2-15 Life, Health & Variable Annuity License
  • Certified Plan Fiduciary Advisor (CPFA®)
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Why Everyone Needs an Estate Strategy

Estate
This is an Estate Strategy educational infographic with five numbered sections on a green background.This is an Estate Strategy educational infographic with five numbered sections on a green background.Section one covers Probate, and states that Probate is the legal process that wraps up a person’s legal and financial affairs after their death. Probate can be costly and easily take months or years, depending on the state. While no estate strategy can completely eliminate the risk of an extensive probate, managing the probate process may be possible with a valid will and assets that avoid probate.Section one covers Probate, and states that Probate is the legal process that wraps up a person’s legal and financial affairs after their death. Probate can be costly and easily take months or years, depending on the state. While no estate strategy can completely eliminate the risk of an extensive probate, managing the probate process may be possible with a valid will and assets that avoid probate.This section includes a list of assets that avoid probate, such as property held in a trust, Jointly held property that isn’t common property, Death benefits from insurance policies, Property given away before you die, Assets in a pay-on-death account, and Retirement accounts with a named beneficiary.This section includes a list of assets that avoid probate, such as property held in a trust, Jointly held property that isn’t common property, Death benefits from insurance policies, Property given away before you die, Assets in a pay-on-death account, and Retirement accounts with a named beneficiary.Section two explains Living Wills. A Living Will outlines instructions on how to handle difficult decisions regarding your estate. Despite the importance of this document, only 32% of Americans have one. The number one cited reason for not having a will is procrastination.Section two explains Living Wills. A Living Will outlines instructions on how to handle difficult decisions regarding your estate. Despite the importance of this document, only 32% of Americans have one. The number one cited reason for not having a will is procrastination.Section three discusses Tax Exemption Strategies, noting that in 2024, the estate and gift tax exemption is 13.61 million dollars. Potentially hundreds of thousands of additional American households can take advantage of these strategies, passing on some of or all their assets free of estate taxes. Less than 1out of every 1,000 estates will exceed the exemption. Section three discusses Tax Exemption Strategies, noting that in 2024, the estate and gift tax exemption is 13.61 million dollars. Potentially hundreds of thousands of additional American households can take advantage of these strategies, passing on some of or all their assets free of estate taxes. Less than 1out of every 1,000 estates will exceed the exemption. Section four covers Living Trusts. These trusts are managed by a trustee and can help reduce estate taxes. Created and funded while you are alive, Living Trusts are composed of assets you choose to put into them. Managed by a trustee (usually you), the assets are structured to pass to a beneficiary, or beneficiaries, automatically upon your death, much like a will.Section four covers Living Trusts. These trusts are managed by a trustee and can help reduce estate taxes. Created and funded while you are alive, Living Trusts are composed of assets you choose to put into them. Managed by a trustee (usually you), the assets are structured to pass to a beneficiary, or beneficiaries, automatically upon your death, much like a will.Section five explains Power of Attorney, specifically durable power of attorney documents. These function as a written authorization empowering a person to execute personal and legal matters on your behalf. A good strategy may be to pick a person who either has some experience in these fields or has the necessary qualities to handle these decisions. This is often a spouse or adult child.Section five explains Power of Attorney, specifically durable power of attorney documents. These function as a written authorization empowering a person to execute personal and legal matters on your behalf. A good strategy may be to pick a person who either has some experience in these fields or has the necessary qualities to handle these decisions. This is often a spouse or adult child.The final portion lists the sources used in the creation of this infographic.The final portion lists the sources used in the creation of this infographic.

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